With over three decades of experience in designing, innovating and manufacturing denim, Artistic Garment Industries (AGI) Denim is taking its offerings to the next level.

The vertically integrated B Corp manages the entire production process, from yarn spinning and fabric weaving to garment sewing and finishing. In addition, earlier this year AGI Denim launched The Agency, an in-house creative service offering a range of tools to clients, including trend decks, fit catalogs, wash stacks, specialized insights and rapid prototyping in both digital formats (such as 3D designs and AI-generated visuals) and physical formats.

 “Whether you’re a brand looking to introduce a new line, target a new customer or tell a new story, we want to support you in any way you need; from market intel to fiber and dye technology, fit- and sustainable wash development and branding- and marketing materials. That’s really what The Agency [is all about],” said Lizzie Kroeze, director of product development and marketing for the EU and UK at AGI Denim, in a fireside chat with Angela Velasquez, executive editor at Rivet.

While The Agency is AGI Denim’s latest initiative to support customers’ creative needs, the Pakistan-based company is also committed to advancing sustainability. This focus is increasingly critical as the fashion industry faces new regulations, from the Fashion Act in the United States to the Corporate Sustainability Due Diligence Directive and forced labor provisions in Europe.

To further its goals, AGI Denim partnered with sustainability analytics platform Green Story in April, enabling it to quantify and communicate its environmental performance through Digital Product Passports accessed via QR codes. These passports provide clients with footprint assessments and supply chain visualizations, allowing them to share transparent sustainability data with their customers and build a chain of trust. “Ultimately, we [aim to] support our brand partners in any way we can to meet their commercial needs, bring their products to market and meet new regulatory requirements,” said Kroeze.

Taking its efforts one step further, AGI Denim launched its Regenerative Cotton Farm Project in May, a collaboration with the Rural Education and Economic Development Society (REEDS) to promote sustainable agricultural practices at 1,300 participating farms in Sindh, Pakistan near its headquarters. “This project allows us to offer Regenagri-certified, traceable regenerative cotton to our customers that is grown using less water; little to no chemical fertilizers, -herbicides and -pesticides; contributes to more biodiversity and increases carbon-sequestration in the soil,” Kroeze added.

“Five years from now, I hope the denim industry has continued to take steps to decrease its impact on people and the planet: I hope all our agricultural cotton farming practices are transitioning to regenerative or regenerative-organic methods, and that we are more aware that every choice we make in how we source, design, make, buy, use and dispose of denim goods impacts people and communities throughout the value chain. This awareness should increasingly inform our decision-making” said Kroeze. “I believe AGI can be a strong player in this effort by fostering strong partnerships with our brand partners and continuing to create innovative, sustainable solutions that help push the [needle forward].”