Far from some distant sci-fi fantasy Artificial intelligence has made its way into all aspects of our lives and the fashion industry is no exception. In this podcast, Sourcing Journal business reporter and tech editor Meghan Hall joins Lauren Parker, director of Fairchild Studio, to discuss the SJ x WWD Tech Report: The Artificial Intelligence Issue.
The podcast teases the various highlights of the report, from how AI is impacting demand planning on the “back end” of fashion to more consumer-facing applications like personalization and customization. Also explored are whether the mere letters “AI” in a value proposition boost investment and stock prices, and how companies are allocating such funds if and when they do procure them.
Knowing what AI can and can’t do is also crucial. As Manju Rajashekkar, Etsy’s vice president of engineering said, “We don’t want to use AI just for the sake of AI.” Brands and retailers must fully dig into AI’s nuances to make the best use of its power.
To listen to the podcast episode, CLICK HERE.
To download the report, CLICK HERE.